20 September 2008

Q & A: What is I/O Psychology?

Answer: Industrial organizational psychology is the branch of psychology that applies psychological theories and principles to organizations. Often referred to as I/O psychology, this field focuses on increasing workplace productivity and related issues such as the physical and mental well being of employees. Industrial organizational psychologists perform a wide variety of tasks, including studying worker attitudes and behavior, evaluating companies and conducting leadership training.

How is Industrial Organizational Psychology Different?

While industrial organizational psychology is an applied field, basic theoretical research is also essential. With roots in experimental and differential psychology, I/O psychology has a number of different sub-areas such as human-computer interaction, personnel psychology and human factors.

Who Should Study Industrial Organizational Psychology?

Students who are interested in applying psychological principles to real-world setting should consider industrial organizational psychology. If you have a strong interest in psychology as well as related subjects such as product design, computers, statistics and engineering, this may be the ideal field for you.

Major Topics in Industrial Organizational Psychology:

Product design
Employee testing
Workplace diversity
Workplace performance
Employee motivation

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